Creating an effective and dynamic corporate culture is a challenge, especially in today's hybrid working world. Working in different locations, constant communication via chats and a lack of transparency about what colleagues are currently working on are putting the hybrid corporate culture to the test. The challenge: How do we successfully build up corporate values despite physical distance? Here are a few tips for you!
Key facts
- The corporate culture consists of shared collective values that you as a company have agreed on & agreed upon. They have a significant influence on how the team works.
- The spread of hybrid work must also establish a hybrid corporate culture. This is primarily about communication & interaction in virtual space.
- For example, a hybrid corporate culture is characterized by hybrid meetings, team events or team building.
- Hybrid team management software such as Seatti can also help you improve your corporate culture.
What is a corporate culture?
Basically, the term is a collective system of shared values, social norms, convictions and practices that have a significant influence on joint interaction within and outside the company. It includes all employees as well as managers and management.
A distinctive corporate culture ensures that...
- ... employees feel comfortable & engaged.
- ... employees pull together.
- ... corporate goals are set & achieved.
- ... team cohesion is strengthened.
- ... concerns, fears, but also successes & feedback are shared openly.
It thus forms the basis of every company — regardless of whether it is a start-up or a large corporation — corporate values are important, especially in the transition to hybrid work.
What characterizes a hybrid corporate culture?
In principle, the basic concept remains the same, except that culture increasingly takes place in virtual space. The hybrid corporate culture is the integration of traditional and modern ways of working into everyday life — regardless of where employees are located.
Corporate values that were previously lived exclusively in the office must now also be incorporated into the team communication be incorporated. The challenge here is to live out corporate values within the culture digitally and to maintain them.
Hybrid corporate culture: Defining lived values
The core elements of a hybrid corporate culture include:
- Communication: Virtual communication poses challenges. Misunderstandings can occur more quickly, as employees are unable to read facial expressions and gestures specifically. A hybrid corporate culture should leave room for your employees to actively communicate with each other and take time for them.
- Collaboration: Since you work at different locations, there may be a lack of transparency as to who is currently working on which projects. Active collaboration within and outside the office is therefore incredibly important. Regular team meetings and regular on-site collaboration are the key to success. The corporate culture must also leave time and space here.
- Technology: To the team cohesion , tools help tremendously to improve hybrid corporate culture. Tools such as video conferencing, cloud-based platforms, and project management software can help bridge the gap between office and remote work.
- Adaptability: that hybrid working model brings enormous flexibility. A hybrid corporate culture requires a high degree of flexibility and the willingness to adapt to changing circumstances — from both employees and managers.
- Inclusion & Belonging: It is important to create a culture of inclusion in which all employees, regardless of whether they work in the office or from home, feel valued and included.
- Leadership: Managers play a key role in shaping and maintaining a hybrid corporate culture. They must act as role models by setting an example of flexibility and providing equal support and encouragement to all employees. Die Management at a distance is all the more important in a hybrid set-up.
Examples of an active hybrid corporate culture in practice
But how does an active corporate culture work in the midst of a hybrid work environment? The main problem is that there is a misconception that corporate values are linked to an office. Here are a few ideas for living your culture virtually:
Regular meetings
Even though the hybrid model is extremely flexible, it is important to seek regular local contact. Employees in a natural way back to the office Getting is therefore a core task of your team leaders and your company.
Therefore, try to have strategic meetings take place on site so that they not only run more easily, but also random encounters take place around these meetings. This promotes cohesion, informal exchange and creates innovation in your hybrid corporate culture.
Informal meetings
Speaking of informal meetings: The virtual room offers many opportunities to make appointments at short notice and simply exchange ideas with each other. In its definition, your hybrid corporate culture should leave the freedom to organize virtual coffee breaks or let meetings run longer in order to promote exchange with each other.
Hybrid meetings
Hybrid meetings are a classic example of how a hybrid corporate culture is lived in everyday life. If there are teams on site, they can join the meeting room while colleagues working from home connect virtually.
This also means a cultural change, because communication can be a bit more difficult, especially at the beginning. Assign clear roles, try to turn on all your cameras on site and involve all employees in the meeting regardless of location.
Organize team events
In order to strengthen cohesion within the company, Team events and Team building A powerful way to keep corporate culture visible. This allows social events to take place at regular intervals — whether online or on site.
Use Seatti to build your hybrid corporate culture
Collaboration and communication are two crucial factors for maintaining your corporate culture. You can strengthen both with our software solution. Because with our Meetup dashboard You can see at a glance who will be in the office and when and book right next to it with just one click. To encourage collaboration, you can also Team bookings to plan the next meeting or to invite to the upcoming team event.
This is how you strengthen your hybrid corporate culture and improve it with an intuitive software solution.
