In the modern working world, the structures and mechanisms of how we work and communicate with each other have changed dramatically. A key element of this transformation are virtual teams. They are a flexible, collaborative and efficient solution to the challenges of today and tomorrow.
Key facts
- Due to the spread of the hybrid working model, many teams now work almost exclusively virtually.
- The biggest problem here is communication and collaboration, which usually takes place regardless of location and time.
- In order for virtual collaboration to work, hybrid teams must rely on smart communication tools, clear rules and strong hybrid leadership.
What characterizes virtual teams?
A virtual or hybrid team is a group of employees who work together to achieve common goals, but do not meet in a physical location. The team members work from different locations and use digital technologies to communicate and collaborate with each other. A special characteristic is asynchronous communication. In addition to different locations, this type of team works at different times.
Although many companies have core working hours, hybrid working allows for more flexibility when it comes to working at any time. Teams must therefore learn to transfer communication and team cohesion to the virtual space.
Advantages of virtual teams
Not only employees benefit from this new team structure, but also companies. The hybrid working model offers both parties the following advantages:
Expanding the talent pool: Companies are no longer limited to the talent in their immediate geographical area. They can recruit experts from all over the world and thus enormously expand their potential for performance. In the long term, this offers a huge advantage when recruiting employees in the war for talent.
Flexibility and work-life balance: Since virtual teams are usually not tied to fixed working hours or locations, they can offer employees greater flexibility, which leads to a better work-life balance.
Cost savings: Virtual teams can help companies save on office costs by reducing the need for physical offices and the associated operating costs. If several employees share a desk, the office space can be reduced and the space optimized in the long term. Responsiveness: Since members of virtual teams can work in different time zones, this enables a workforce that is available almost around the clock and can respond quickly to new developments.
Challenges in the hybrid set-up
Despite the numerous benefits that virtual teams bring, we must also acknowledge the challenges that this new way of working brings with it.
Building trust & cohesion: The lack of face-to-face interactions can lead to misunderstandings and hinder the development of working relationships. This can, for example, affect the ability to innovate. To prevent this from happening, it is particularly important to encourage virtual collaboration. Communication: Although modern technologies have made communication much easier, barriers can still exist. Delays, technical difficulties or cultural differences can affect communication.
Isolation: Virtual teams can increase feelings of isolation or alienation among employees because they do not offer the same level of social interaction as in a traditional office environment.
Managing time zones: Working together across different time zones can lead to difficulties, especially when it comes to scheduling meetings or meeting deadlines. Technology dependency: Virtual teams are heavily dependent on technology. If there are technical failures, this can significantly affect productivity.
Success factors & strategies for virtual teams
To overcome these challenges, companies should develop a clear strategy for virtual collaboration. This can include regular video meetings, clear communication protocols, the provision of technology and IT support, and measures to promote employee retention and satisfaction. Ultimately, virtual teams offer both opportunities and challenges. It is the responsibility of companies to use the right strategies and tools to overcome these challenges and exploit the full potential of virtual collaboration.
Communication: Clear and effective communication is at the heart of every successful virtual team. By using modern technologies, teams can work together efficiently and share information.
Hybrid leadership: Managers are particularly in demand in this set-up. They must encourage teams to collaborate and communicate using hybrid leadership. Collaboration on site: Even if it goes against the actual nature of virtual teams, it is important to strengthen collaboration within the team on site too. Occasional office stays ensure that the personal connection between the teams is not broken. Therefore, try to bring your employees back to the office on a targeted basis.
Trust: Building and maintaining a culture of trust is particularly important. Managers must actively contribute to creating a positive team climate in which members feel valued and included.
Technology: Virtual teams rely on the right technology to function effectively. Tools for video conferencing, shared document editing and project management are essential. But collaboration tools for organizing hybrid offices are also essential.
Culture of inclusion: People from a wide variety of backgrounds often work together in virtual teams. A corporate culture of inclusion and respect is therefore essential for the success of the team.
